Talking about Indian chips, a brand that first comes to our mind is Uncle Chipps. For TV buffs, the familiar tagline of “Bole Mere lips, I love Uncle Chips”, still reverberates in the ears whenever one talks about this crunchy snack. In fact, for many people chips means only Uncle Chipps and no other brand.
For the newbies, Uncle Chipps was launched in 1992 in India by PepsiCo. However, in October 2000, it was acquired by Frito Lay, the snacks division of PepsiCo. Even though PepsiCo sells puffed snacks like Kurkure and Lehar, potato chips are the most popular and highest-selling category in the snack segment of the company.
Uncle Chipps has been a favorite of all age groups ever since its birth in 1992.
What are Uncle Chipps made of and why are Uncle Chipps a hit?
The spicy treat of Uncle Chipps is made from the finest quality of potatoes seasoned with exotic Indian spices. The size of Uncle Chipps is bigger as compared to other potato chips in the market.
The price of the chips is also quite cheap and the packaging is airtight and funny. You have an uncle with a tilted hat on the cover which makes it very amusing and appealing for people.
Uncle Chipps are extremely popular with the masses. Uncle Chipps were always targeted at a wider audience and not just the youth.
The flavor of Uncle Chipps
Even though the flavor of Uncle Chipps has transformed a bit to suit the regional palates, it has still managed to retain the authentic Indian taste. Uncle Chipps have a chatpata spicy taste that leaves a sweet tangy flavor in your mouth.
Note: Uncle Chipps are quite addictive and leave you asking for more. However, this all-time snack should not be consumed in excess.
How to combine Uncle Chipps with other edibles?
Mommies pack Uncle Chipps as a Friday treat in lunchboxes, hosts love to serve Uncle Chipps as a snack with tea, and of course, youngsters love to munch the yummy chips while watching their favorite Netflix show.
This spicy treat can be combined with regular food in many creative ways.
- With tea, coffee, or cold drinks- Uncle Chipps make for a very tasty combination with beverages like tea or coffee and also with soft drinks like Pepsi, Limca, Thums Up, or Sprite.
- With cheesy dip or cheese spread- Kids love to savor this crunchy treat with dollops of cheese spread. Kids also relish Uncle Chipps with a cheesy dip.
- Add more seasonings- How about a burst of flavor in your mouth? Simply spread Uncle Chipps in a dish. Raid your pantry and sprinkle the chips with chili flakes, Oregano, Cayenne pepper, garlic powder, crushed basil leaves, or any other seasonings of your choice. Top it up with shredded cheese, heat for a minute in the microwave, and savor the delicious preparation. You will fall in love with the heightened flavor of this recipe.
- Crispy vegetable delight- Add diced tomatoes, finely chopped onions, slices of cucumber, chopped coriander, some spices and mix well with Uncle Chipps. You can even spruce it up with some salad dressing. Enjoy the healthy mix to your heart's content.
Uncle Chipps give a flashback of our childhood and cherish the memories of all of us who have grown in the 90s. And the best part is that the chips have retained their charm even today.
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