Jiva Organic Wheat Flour Atta (10 lbs)

Jiva Organic Wheat Flour Atta (10 lbs)

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Roti, one of the staples in Indian homes, is made with Atta. Indian wheat, consisting of mostly Durum wheat, is high in protein. Atta is made with both the bran and endosperm of the wheat kernel and it is not bleached. As a result, Atta is a copious supply of fiber and protein which is why it is widely preferred to Maida in the day to day cooking. Well- known recipes can be carried out using wheat as a replacement such as in the cases of  Atta Dosa, Atta Laddoo and Atta ka Halwa. Execute these unique recipes and be rewarded with an enriched and elevated palette. Also, try out these amazing crisp, flaky and nutritious atta biscuits

Wheat is a staple in India. It is consumed in every strata of society and the delicacies made from wheat are enjoyed by people of all age groups.

Wheat flour is called Atta in local parlance. Atta is so versatile that it is inevitably consumed in some form or the other in everyday life. One can churn out umpteen varieties from this must-have ingredient in the Indian kitchen.

Some delicacies that one can dish out using Atta are-

Here is  quick and yummy recipe for Atta halwa.


Ghee/clarified butter- 1 cup 

Atta- 1 cup 

Cardamom powder- ¼ tsp 

Sugar (white or brown)- 1 cup 

Water- 3 cup 

Saffron strands- 4-5

Sliced almonds and pistachios- 1 tbsp.


  • Heat ghee in a thick-bottom pan.
  • Now add wheat flour. Mix it well without forming any lumps.
  • Roast by stirring continuously on a low-medium flame.
  • The mixture will start to turn golden and aromatic after 12-14 minutes.
  • After 20 minutes, the mixture will turn dark golden brown. This indicates that wheat flour has cooked. Keep it aside.
  • Take sugar and water in a saucepan. Heat it on low-medium flame.
  • Stir the mixture well so that sugar dissolves. Let it boil for 2 minutes. 
  • Slowly, pour the hot sugar syrup over cooked wheat mixture stirring continuously.
  • Stir continuously. The mixture will absorb all the water.
  • Keep cooking for 5 minutes while stirring continuously so that no lumps are formed.
  • Next, add cardamom powder. Mix well. You can also top up with saffron strands and sliced almonds and pistachios.
  • Relish the flavorsome Atta halwa. 

How is Atta obtained?

Stone mills were commonly used to grind wheat, Chana, Jowar, and Bajra in ancient times. This process retained the richness and fibrous nature of these edibles. But, it was both time-consuming and tiring.

 However, with the advent of automation, today Atta is obtained by grinding the wheat kernels (also called wheatberry) in electric machines. Most of these machines are modern and retain the nutritional value of wheat. Nutritionists strongly recommend using whole wheat Atta as it is fibrous and healthy.


The multifold benefits of Atta 

  • Protects against obesity, cancer, and diabetes- According to scientific studies, whole grains protect against many diseases. Atta is derived from whole wheat and has a high fiber content. The wheat bran is also rich in nutrients, vitamins, and minerals that have anti-oxidative and anti-carcinogenic properties.
  • Reduces the risk of cardiovascular disease- Clinical studies tell us that there is an exponential decrease in cardiovascular diseases by increasing the servings of whole grains by just 90g a day (3 servings).
  • Reduces the risk of stroke- Studies have proven that the consumption of whole grains like wheat also reduces the risk of stroke.
  • Aids in digestion- Consuming whole wheat has a positive effect on the human gut. Its prebiotic properties and high fiber content lead to better digestion.


Tips to remember while buying Atta

  1. Always look for Whole Wheat Atta (whole wheat flour) and not just Wheat Atta.
  2. Avoid buying Atta that is purely white and fine. Whole Wheat Atta has a brownish hue and a coarse texture. 
  3. Many stores sell organic Atta and multigrain organic Atta as a healthier version.
  4. It is best to get Atta ground in front of you. This will help you decide the quality and how you want the texture. One must grind the wheat kernels in such a way that it has coarseness as a fine texture will reduce its fiber content. 


How to store Atta?

Keep Atta in a tightly sealed container in a cool and dark place. This way, Atta can last up to 2 months. Keeping it in the refrigerator will increase its shelf life by another 2 months. 

    Jiva has introduced a premium quality organic wheat flour that maintains a delightful ratio of wheat to husk ratio. This ensures that your cooking is delicious for taste at the same time being healthy for your gut. 100% organic USDA certified.

    Looking where to buy Organic Whole Wheat Atta online in Canada? We offer home delivery everywhere in Canada.

    Farine de blé entier biologique JIVA 

    Les pains plats Roti, l'un des produits de base des maisons indiennes, est fabriqué avec la farine Atta. Le blé de la farine Atta, constitué principalement de blé dur, est riche en protéines. La farine Atta est fabriquée à la fois avec le son et l’endosperme du grain de blé et il n’est pas blanchi. En conséquence, la farine Atta constitue un apport important en fibres et en protéines, raison pour laquelle elle est largement préférée à la farine Maida dans la cuisine quotidienne. Des recettes bien connues peuvent être réalisées en utilisant de la farine de blé en remplacement de la farine Maida, comme dans les cas d'Atta Dosa, d'Atta Laddoo et d'Atta Ka Halwa. Essayez également ces incroyables biscuits croquants, feuilletés et nutritifs : les biscuits faits de farine d'atta!

    Jiva a mis au point une farine de blé entier biologique de qualité supérieure. 100% biologique certifié USDA.


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