Tann Ki Shakti, Mann Ki Shakti. Cadbury's Bournvita, launched in 1948, is a chocolate-flavoured drink that is tasty and nutritious. Bournvita has been enriched with Vitamin D to help children absorb the calcium from milk. A favourite with the kids, it aids in their all-round growth and development.
As the fun story in India goes, one child was complaining that his height is not growing as per their normal age and the other child asks - ''Kyun Bourvita nahin pita kya?'' (Don't you drink Bournvita?).